Starting a Social Media Campaign: Basic Ideas for Social Media Marketing Strategy

| Tuesday
Here are a few social media ideas designed for those companies who are just beginning to engage with social media marketing. This initial strategy will help show some benefits of social media marketing services while limiting the risk involved.

  1. Internal Communication - One of the often overlooked social media advantages is that they can often be used privately for internal communication. You can create a password protected workspace for collaborating, a corporate blog, a private intranet or you could start with some online training.
  2. Web Conferencing- Another great option would be to utilize professional web conferencing. This is a wonderful way to engage in social media. The next time you have a planned conference that would normally require travel utilize a free trail from a web conference company online to try it out. This is a great social media tool and as a bonus, it is a great way to save money on travel expenses!
  3. Content Sharing- One of the concepts becoming a huge force in the future of social media marketing is the idea of content curation. First, you simply find content that already exists and then share it in some sort of useful format, such as a blog. The greatest advantage with this activity is that at first it requires no content creation. It also helps brands to ease into social media simply by finding what is already out there and bringing it together in a useful way. This is a great way to share relevant information with your audience without the pressure of coming up with new content (just be sure to observe copyrights and always post sources).
  4. Industry Tracking- Though it is common to hear that you should be listening online, what is often disregarded is how you should be focusing on keywords for the industry that you are in. See what words people are using to talk about your industry online and you can learn how you might be able to make your business or brand more shareable with your social media marketing efforts. Twitter is a great tool to use for searching keyword content for your industry—simply enter your industry as the search term and see what posts come up—you can easily scan the posts to see what words people are commonly using within posts that are relevant to your industry. This will help you better target your market with your social media strategy.
  5. YouTube Channel - Many businesses or brands have videos that were produced for some reason, maybe for sales training or as advertising. Posting these videos onto YouTube is an easy way to share content that you already have. It is cost effective and gets you started with the process of uploading, tagging and sharing your content online. If you are worried about possible comments on your channel simply disable the commenting option-instead offer a link on the page for private feedback if you wish.

    As an internet marketing specialist and social media marketing consultant I have developed this initial social media strategy to assist those companies just beginning to use social media and internet marketing. If you are interested in social media but are not sure where to start with the technology involved a virtual assistant may be a great option to get you started with using social media marketing.

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